In a time when customers can hop on the Internet at any time and find a hundred companies that perform similar services or sell similar products, it is critical to stand out from your competitors.
Having a winning business model is more important today than having the greatest technological innovation. It’s like a Field of Dreams, if you build it, they will come.
Here are a few ways to help you create a remarkable strategy within your industry:
- Think outside the box. Think beyond not just what your competitors are doing, but also traditional practices of your industry. Ultimately, this strategy encourages you to be the innovator—to come up with the new best practice in your marketplace before someone beats you to it.
- Be the best in your market. This seems like a daunting challenge, but nevertheless the ultimate goal for most companies. If you are not the best in your market, you need to redefine your market more narrowly and zero in on a specific piece of it that you can be the best in. You may need to redefine your value proposition in the meantime.
- Constantly innovate. Customers want unique experiences. As a society in general, we get bored quite easily. Customers don’t want to search for a company that says it does the same thing as every other company. They want to be drawn into your company because of its’ innovative practices; and once you’ve got them that far, they want to stay a customer because you are always offering something new and exciting.
Remember, this isn’t a sprint, it’s a marathon. Remarkable strategies aren’t born overnight, they are constantly nurtured, adapted, challenged, and innovated to be the best they can be. If you aren’t spending the majority of your time doing this, you can expect to be lost at page 15 of Google’s search results forever—and we all know no one goes to page 15.
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