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Resources for the modern Marketing, Sales, and Revenue Leaders
Essentials For Your Video Marketing Strategy
In many ways, video marketing isn't about selling a product or service at all — it's about communication. It's about establishing the type of rich, intimate, and organic connection between your brand and target audience that turns people who may be on the fence not...
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How to Drive Pipeline and Growth Through a Market Research Campaign
In an increasingly oversaturated world of low-quality, boilerplate content — rinse and repeat blogs, emails, and social posts — it’s harder than ever to stand out with your marketing messaging online. According to a PointVisible study, 91% of B2B marketers are using...
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Conducting Market Research to Establish CodeScience as a Thought Leader
Through an integrated market research campaign, CodeScience connected with targeted prospects, delivered value and improved its positioning as a thought leader in leveraging the AppExchange. The Challenge CodeScience had marketing resources and budget to allocate...
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A Guide to Creating and Promoting Case Studies for Sales Leaders and Executives
Case studies are among the most effective ways to demonstrate expertise in a field and prove that you can deliver real-world results. Having effective case studies boosts credibility during the consideration stage of the buyer’s journey, shares customer success...
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Advent: Crafting a Scalable Full-Funnel Campaign That Converts Leads Into Opportunities
The Challenge Advent Health Partners (Advent), a technology and services provider helping hospital organizations centralize and collect data for more efficiency, had a solution for an industry problem but needed more leads faster to capitalize on market conditions. In...
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Liberty Technology Advisors Sees Over 200% Increase in Sales Qualified Leads
New business for LTA was primarily referral driven by previous customers or their technology partners. In order to scale new business revenue, they needed an approach to identify new prospect opportunities directly. Without a brand name like Accenture, the direct...
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