3 Ways To Polish Up Your B2B Marketing Strategy for 2015

by | Marketing Strategy

You’re staring the end of Q4 in the face. While trying to finish the year strong, you are also focusing on the big picture ahead—your marketing strategy for 2015.
Has your team devised the master plan yet? Are you still waiting to see how this year finishes out before committing to next year?
There’s no more time to waste. January 1st will be here before we know it. Start crafting your perfect master marketing plan for 2015. Now.
There are numerous marketing tactics you should be thinking about going into the New Year. For companies that prioritize their B2B marketing strategy, these tips for 2015 will help craft a winning plan.
First, what is your social media game plan for 2015?
If you planned on just growing your following on Twitter, you’ve got some work to do. While the number of followers your company has looks good on paper, it doesn’t mean anything if it’s not helping you expand your reach and potentially generate leads. Instead of focusing on that number, focus on the quality and context of your content. What are you putting out there that your followers will appreciate? What will drive them to your company’s website where they can learn more about your products and services? Here are some tips:

  • Use 1-2 hashtags per tweet to expand your reach
  • Tweet at the very minimum, 3-4 times per day. We would recommend tweeting closer to 10 times a day. And don’t forget about the weekends! Twitter isn’t just open Monday-Friday; it’s a 24 hour, 7 days a week, 365 days a year marketing tool.
  • Comment, retweet, and mention relevant content from credible sources.
  • Stay up-to-the-minute on what is trending. It may not have anything to do with your industry, but it’s good to know what people are following and it puts context to your tweets.

Second, are you going to continue doing the same SEO strategies in 2015?
Thanks to Google’s frequent algorithm updates (the codes that monitor searches, among other things) it becomes increasingly difficult to rank for your targeted keywords. Inbound marketing and Google’s search algorithms have something in common, though: they both strive to improve the quality of content that is available to us. And that’s a good thing.
Gone are the days when ranking for keywords was the priority. Now, inbound marketers strive to rank for meaningful keywords that are relevant and in context with what their targeted buyer personas are interested in. Inbound marketing is all about providing content that rewards its readers, not content that is in their face and attempts to sell to them. Invest in marketing strategies that provide your prospects with remarkable, rewarding content in 2015.
Read more about the history of Google’s search algorithm updates at Moz and learn more SEO myths to ditch in 2015 below.
Third, how do your marketing strategies align with your sales efforts?
Smarketing, the alignment between sales and marketing, is huge in 2015. In fact, we believe it is the future of marketing as we know it. No longer can these two teams perform their jobs separate from one another.
Because the way decision makers make purchases has changed, so must the way we market and sell to them. Inbound marketing provides marketers with the tools they need to provide sales with sales intelligence. Sales is able to better qualify leads based on the information they receive from marketing. This results in more closed deals and a shortened sales process. Marketing and sales both work towards aligned quotas and goals and neither can perform their job without the other. Smarketing is the future. Is your team on board?
We witness new developments every year whether they be in marketing, technology, or sales. No industry is immune to change. We think change is a good thing, though. Change allows us to redirect our efforts and better align them with our mission. Change keeps us focused on the future. The change we expect to see in 2015 will produce opportunity for growth. Is your company ready for it?

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