You sit down to watch a YouTube video—that one your coworker told you about, that one with the cat. However, before you can actually watch the video that everyone else has been talking about, you have to sit through a 30 second ad, on some product that you’re not even interested in. This ad is the perfect illustration of what content marketing is not. (more…)
Marketers are on a never-ending quest to make the huge world of SEO and organic traffic just a little bit smaller so they have a chance of being found amidst all the noise. It’s a daunting task to say the least.
SEO (Search Engine Optimization) achievement is guided by how much organic traffic a website is experiencing. So it is the marketer’s job to perform keyword research and constantly be measuring and analyzing search ranking metrics to get their websites found. Your next customer is out there searching for you, are you sure you’ve done everything you can to help them find you? (more…)