by SmarkLabs | Sep 23, 2016 | Marketing Strategy, Sales Enablement
All too often, organizations rely on either sales or marketing efforts to drive business growth and ensure customer satisfaction. However, when the best of both disciplines work in collaboration and focus on complete funnel development, companies begin to see real results. The complete sales and marketing funnel consists of one funnel that measures the impact and progression of integrated sales and marketing efforts.
FunnelWise hosted a “Driving Results With Funnel Metrics” event at Chicago’s hub for the city’s thriving technology and entrepreneurial ecosystem, 1871, to discuss how organizations leverage revenue funnel metrics to improve growth, planning and performance.
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by SmarkLabs | Sep 12, 2016 | Marketing Strategy, Sales Enablement
Sure, you’re likely aware that aligning your sales and marketing teams is best practice in the world of inbound selling. A Service Level Agreement (SLA) that defines KPIs and sets expectations for both sides is considered the most effective approach. But creating an SLA and changing lingering negative perceptions between the two teams might be a big ask of your company – how can you prove that doing so is going to yield results that make it worth it?
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by SmarkLabs | Sep 7, 2016 | Marketing Strategy
When you’re researching marketing ideas for your company, you’ll likely come across loads of advice that doesn’t apply to your business model. Most marketing advice is aimed at companies that sell directly to consumers, which usually isn’t relevant to B2B marketing. When you’re a business selling to other businesses, you have a whole new set of rules to follow. Here are some of the best B2B marketing strategy trends that will help your sales shoot through the roof.
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by SmarkLabs | Aug 16, 2016 | Marketing Strategy
So you’ve defined your buyer personas, but you’re having trouble finding them in real life. See how to successfully align your marketing and sales to find those elusive customers by mapping out the buyer’s journey with a content map.
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by SmarkLabs | Aug 5, 2016 | Marketing Strategy
While it’s natural for people to think in terms of yearly objectives, it’s not the best way to handle marketing. That’s because one of the worst things that can happen to a company’s marketing plan is that it becomes irrelevant. In the modern marketing landscape, a 12-month marketing plan is too slow to develop.
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![[VIDEO] Why SMART Goals Fuel Smarketing Success](https://smarklabs.com/wp-content/uploads/2016/08/VIDEO-Why-SMART-Goals-Fuel-Smarketing-Success-e1523897660335.png)
by SmarkLabs | Aug 3, 2016 | Marketing Strategy
Among the key challenges faced by sales and marketing executives shifting toward an inbound selling approach are how to align these departments, quantify successes, and optimize processes for the future.
An important element of this approach is goal-setting — without objectives, how do those in sales and marketing departments know what to work toward? Shared terminology, goals and incentives leads to more effective smarketing. (more…)
