by SmarkLabs | Sep 15, 2015 | Marketing Strategy
Okay, so you’ve generated a huge influx of inbound leads, you’ve nurtured and developed them through your sales funnel (through their Buyer’s Journey), and you’ve even reached out and made the first contact—now what?
Well, now it’s time to work toward closing those prospects into customers—it’s time to win more deals. Luckily, adopting Inbound Sales into your organization does more than just generate and nurture leads; it actually provides your Sales team a framework for systematically and effectively closing more deals, based around your company’s marketing content and insights.
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by SmarkLabs | Aug 27, 2015 | Marketing Strategy
Times have changed. Buying and selling have changed. Today, buyers are more risk-averse, more price-conscious, do more research into products and services before purchasing, and expect a more personalized approach when dealing with Sales teams.
The fundamental shift around who holds the power in the Sales process, shifting from Sales professionals to buyers, means that other changes must be made in your organization to keep up with this new trend. As covered in some other articles, adopting Inbound Sales into your organization can help meet all of these demands.
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by SmarkLabs | Aug 18, 2015 | Marketing Strategy
How much do you know about aligning Sales and Marketing? In other words, what’s your Smarketing IQ? Read through this pop quiz to test your knowledge! (Don’t worry, it’s not graded.)
1. What does “Smarketing” even mean?
A. Smart Marketing
B. Sales and Marketing
C. Super Marketing
D. Sassy Mark Eating
by SmarkLabs | Jul 23, 2015 | Marketing Strategy
Research shows that 93% of companies that have adopted inbound into their organizations have seen an increase in lead generation. And that’s great! Except that as your number of leads increase, the time you can spend contacting and sorting each individual lead dwindles—which is why it’s important to have an established lead scoring process in place, with the help of marketing automation software.
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by SmarkLabs | Jul 22, 2015 | Marketing Strategy
As companies rush to adopt inbound marketing strategies to fuel their sales teams with a steady supply of inbound leads, outbound tactics are taking a backseat in terms of budget and effort. But was that really the intention of inbound marketing? Should we eliminate outbound altogether? We’ll answer a few of these pressing questions here.
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by SmarkLabs | Jul 15, 2015 | Marketing Strategy
Big data, predictive analytics, lead scoring. All of these terms can essentially mean the same thing: they help sales and marketing teams improve sales conversions.
Lead scoring isn’t a new concept, but when combined with marketing efforts, lead scoring can take on a whole new meaning. This infographic attempts to illustrate the benefits that lead scoring and its’ data can have for companies looking to grow. (more…)
