by SmarkLabs | Apr 14, 2015 | Marketing Strategy, Sales Enablement
We all know that every company wants to grow sales numbers–that’s the name of the game. But the only thing worse than not growing sales numbers is having no idea when sales will grow, or even if sales can grow.
For a long time, many people believed that to increase sales, all you need is more salespeople. However, things have changed in recent years, and new technologies and strategies now hold the key to growth–predictable growth. That’s right, it’s now possible to accurately predict when your sales will grow–and, if your sales aren’t growing, it’s now easier to diagnose the problem more systematically.
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by SmarkLabs | Apr 8, 2015 | Marketing Strategy
If you run a quick Google search for the phrase “Social Selling,” you’ll get nearly 500 million search results. Overwhelming, I know.
Sure, it’s safe to say that “Social Selling” is a new buzzword. However, many will argue that it’s more than that. Many will argue that Social Selling is not only a new buzzword, but a new phenomenon, and the new direction that Sales is inevitably headed in, given the pervasiveness of social media in our lives.
But before you get so overwhelmed that you delete your Twitter and LinkedIn, take a hammer to your computer, and make a pilgrimage to live somewhere deep in the woods, just take a couple minutes to read through some of these blogs—they’ll clear everything up for you, and put your mind at ease.
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by SmarkLabs | Mar 25, 2015 | Marketing Strategy
In the unique business environment we work in today, Sales and Marketing work together to achieve a common goal—sustainable, predictable revenue growth. To get here, Sales has a quota that must be met to contribute to the recurring revenue goal.
But what about Marketing? What is their contribution to revenue? Marketing, like Sales, should be held responsible for their contribution to revenue with a quota that aligns with their processes. (more…)
by SmarkLabs | Mar 17, 2015 | Marketing Strategy
Arguably one of the hardest positions in the game of basketball, the point guard has to simultaneously know their plays, get their team into position, and create scoring opportunities. No surprise then that this amount of responsibility makes the point guard one of the most important positions on the team.
In the Sales and Marketing world, we couldn’t help notice a striking similarity between the point guard and the Business Development Rep (BDR). The BDR bridges the gap between Sales and Marketing to create sales opportunities, just as the point guard creates scoring opportunities.
As March Madness kicks off and teams get into scoring position, we thought we would take a closer look at how the BDR can be used as the point person in your organization to create growth opportunities and enable the alignment between Sales and Marketing teams– Smarketing. (more…)
by SmarkLabs | Mar 14, 2015 | Marketing Strategy
It’s the final lap of the year and it’s an opportunity to recovery from those slow summer months or perhaps close out with the extra end of year bonuses only designed for A+ players. Even if the fourth quarter is meaningless to your sales process, it’s still important to many of your decision makers buying process.
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by SmarkLabs | Mar 13, 2015 | Marketing Strategy, Sales Enablement
I’ve always operated under the belief that you can’t know where you’re going, unless you know where you’ve been. As marketers and salespeople, this couldn’t be more true. We analyze the efforts of the past, and over time, as they evolve, so do we.
The evolution of Marketing in particular has witnessed significant milestones, from print and TV ads, to the digital age we live in today. Marketing has always played an important role in delivering information to potential customers, taking advantage of the technological changes over the years.
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