by SmarkLabs | Feb 11, 2015 | Sales Enablement
When on the ice, Chicago Blackhawks Jonathan Toews and Patrick Kane know just how to connect. They read each other, they know their plays, and they work together to turn assists into game-winning goals. With just a little less ice and without the shoulder pads, your Sales and Marketing Teams can work together to turn leads into sales in a similar manner.
But, just as Toews and Kane have to read one another and internalize their plays, both Sales and Marketing have to work together in establishing how and when a lead gets passed from Marketing to Sales. (more…)
by SmarkLabs | Feb 10, 2015 | Sales Enablement
Let’s be honest here. We all know that the Sales team is the guts and glory of the business. They’re the ones going in on the front lines, doing the dirty work, negotiating, and winning the battle. They get all the honors after the deal has closed. But what about the Marketing team?
If the Sales team is the brute force, the ones that carry out the mission, Marketing is their secret weapon. Marketing creates the tools Sales needs to get the job done. Under the content marketing umbrella, there are 6 secret weapons that promote LeadGen and lead nurturing efforts. We call these the Sales Team 6. (more…)
by SmarkLabs | Feb 6, 2015 | Sales Enablement
In the world of traditional selling, when a lead came in, it was usually a cue for a sales rep to proceed by giving a product demo, quoting pricing, or some other overly aggressive, outbound tactic.
In the world of inbound selling, the approach is a bit different. When you apply inbound marketing to your sales process (i.e. inbound selling), you engage with leads differently. But trust us, it’s for the better. (more…)
by SmarkLabs | Feb 3, 2015 | Sales Enablement
63% of executives said that their organizations were ineffective at managing their sales pipelines, according to a study conducted by the Sales Management Association and Salesforce. There are numerous reasons why so many organizations struggle with effectively managing their sales pipelines, and they vary between industry and company size.
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by SmarkLabs | Feb 1, 2015 | Sales Enablement
It’s that time of year again. Chicken wings, dip, nachos, beer, and 30-second commercials costing an average $4.5 million each. It can only mean one thing—the Super Bowl.
Last year’s NFL Championship game drew in over 112 million viewers, so it’s no big surprise that NBC sold all of their ad space for this year’s game, effectively creating a new revenue record. What won’t companies do to get in front of their prospects? (more…)
by SmarkLabs | Jan 30, 2015 | Sales Enablement
Dear Sales,
It’s Marketing. We know that you’re having just the tiniest bit of trouble understanding what exactly it is we do over here. Rumors are circulating that you think we sit at our desks tweeting all day. So we feel we should clear that up for you and show you exactly what we’ve been up to while you’ve been making phone calls all day. Please enjoy the following reports and feel free to come to us for all of your analytics needs.
Sincerely,
Marketing
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