by SmarkLabs | Sep 8, 2015 | Sales Enablement
If your company is beginning to see the benefits of your inbound marketing efforts, if you’re starting to see more and more inbound leads coming to your website and downloading your content, it’s time to take the next step—engaging with your inbound leads.
Despite the fact that Marketing is usually responsible for the top of the funnel (ToFu), Sales can be involved throughout the Buyer’s Journey, throughout the entirety of the sales funnel. By adopting Inbound Sales, following the principle of Always Be Helping, and by establishing yourself as a trusted advisor, you can create a meaningful relationship with your leads from the very beginning, which can be carried through to the end. (more…)
by SmarkLabs | Sep 3, 2015 | Sales Enablement
Before we can close a lead into a customer, we need to first generate these leads, and nurture and develop them through our sales funnel—through the Buyer’s Journey—until they are educated and ready to actually make a purchase.
And before we can start incorporating Inbound Sales into our organization, we need to understand some key differences between inbound and outbound leads, and the ways we can best generate, nurture, and develop these leads from start to finish. Though inbound and outbound lead development have their differences, they can be used together sucessfully. (more…)
by SmarkLabs | Sep 1, 2015 | Sales Enablement
It’s been said countless times, and will likely be said countless more: Today’s buyers are self-educating, Google-savvy, and typically quite a long way into the buying process before ever reaching out to a member of a company’s Sales team.
Of course, that’s why inbound marketing works so well. Inbound marketing provides this educational material to these buyers through valuable content, drawing leads into your site. Yet, traditional Sales tactics don’t quite compliment this new breed of Marketing. Instead, by aligning your tactics with those of Marketing, by adopting Inbound Sales, you can better meet the wants and needs of today’s buyers.
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by SmarkLabs | Aug 20, 2015 | Sales Enablement
Around 1741, the first magazines started catching on in the American colonies. In the 1830s, posters were the hottest marketing phenomenon. And by 1867, the first rented billboards were on the scene.
Since those early days of buying and selling, we’ve seen the advent of radio ads in the 1930s, television ads in the 1950s, telemarketing since the 1970s, and good old spam email in the ‘80s and ‘90s.
And still, the buying and selling environment continues to change as new technologies are developed and adopted. Today, however, there has been a fundamental shift: A shift in the power dynamic between buyers and sellers.
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by SmarkLabs | Aug 11, 2015 | Sales Enablement
In order for your company to see the revenue growth you would like it to see this year, it is critical that your Sales and Marketing teams work together—historically, though, Sales and Marketing teams don’t see eye to eye.
And yet research shows that a failure to align sales and marketing around the right processes and technologies cost companies 10% or more of revenue per year. On the other hand, companies with strong alignment between teams see an average annual revenue growth of 20% or more.
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by SmarkLabs | Aug 6, 2015 | Sales Enablement, Video
In any given minute, 300 hours of video is uploaded to YouTube. That’s 12 ½ days worth of video every minute, or about 50 years worth of video every day. So it’s no wonder why Cisco predicts that by 2017, video content will make up 69% of all web traffic.
So between the videos of corgi puppies walking down stairs, cats playing the piano, and all the other noise on the Internet, it might be hard for your company to stand out—unless, of course, you have your own awesome videos to capture the attention of visitors on your site.
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