by SmarkLabs | Aug 4, 2015 | Sales Enablement
Historically, Sales and Marketing teams have typically butted heads. Sales doesn’t like the amount or quality of leads generated by Marketing, and Marketing doesn’t like when Sales follows up slowly or without enough research.
It’s important to remember, however, that Sales and Marketing are actually part of the same team, and that team can be more successful if they work together—like a peanut butter and jelly sandwich. Would you eat a PB&J if it were constantly fighting with itself? Didn’t think so.
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by SmarkLabs | Jul 30, 2015 | Sales Enablement
As we all know, inbound marketing and sales are all the rage—they’re effective, customer-focused, and proven to have positive impact on your company’s revenue growth.
However, outbound sales tactics are back in style! Though it’s still not time to break out your cold calls or spam emails.
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by SmarkLabs | Jul 8, 2015 | Sales Enablement
Sales enablement is the process with which Sales and Marketing remove themselves from the mindset of working separately and learn to bring their talents together to close more deals. In short, sales enablement puts the right tools and resources in the hands of your sales reps so that they can present them to their prospects at the right time.
Because buyers today are more risk-averse, sales enablement tools are a necessity for Sales teams looking to differentiate themselves. In this article, we examine what these buyers look like, why Sales and Marketing are disconnected, and best practices for creating a sales enablement strategy that maps your tools and resources to the sales cycle. (more…)
by SmarkLabs | Jul 3, 2015 | Sales Enablement
It’s no secret that the selling landscape today is made up of more risk-averse buyers. Often, these buyers are turning to the Internet to find the answers to their problems.
What does this mean for your sales reps? Basically, your buyers don’t trust them. Here’s what to do about it.
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by SmarkLabs | Jun 30, 2015 | Sales Enablement
The VP of Sales is a coveted position. You worked hard to get where you are, and learned a lot of valuable sales best practices along the way. However, it may be one of the most nerve-racking positions that a person can hold. As long as your team is converting leads and hitting quota, you’re on the top of the world. But when that changes, what does that mean for your future with the company? (more…)
by SmarkLabs | Jun 23, 2015 | Sales Enablement
Cold calling is one of the fundamental strategies that sales teams use–it’s been that way probably since the phone’s creation. Cold calling can also be one of the most challenging aspects of a sales rep’s job. Today, it is not uncommon to receive 4, 5, or 6 calls per day from sales people trying to pitch you on how they can help your business.
Clearly, it is hard to know whom to trust. Here are some ways to remedy the challenges of cold calling.
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