Changes in the world of business are causing the idea of specific “business hours” to fade away. Customers are located all around the world, encompassing many different time zones and schedules. In order to reach all of these individuals, businesses are moving into the environment where online communication never stops and connections can be made at any time of day. In order to thrive in this new world, you must be able to reach all of your customers at times that are most convenient for them. One way to accomplish this is through marketing automation.
What is Marketing Automation?
Marketing automation is technology that allows you to send messages to customers automatically at times that are convenient for them. You can send communications based on a predetermined schedule, and you won’t need to be present or perform any manual action at the time the message is sent.
Marketing automation allows you to build trust with consumers by communicating with them on a regular basis. Marketing automation can also be used to ensure that consumers receive only those messages that are most relevant to them, which strengthens the relationship further. In addition, marketing automation will help you conserve time, money, and other important resources so they can be utilized elsewhere.
Implement Marketing Automation to Mobile
To implement marketing automation to mobile, follow these steps.
1. Identify your target market.
Every business targets consumers with specific shared characteristics. Identify the type of consumer you want to target with your mobile communications. Once you have defined your typical customer or “buyer persona,” make an effort to reach out to these consumers and encourage them to opt into your mobile marketing campaigns.
2. Segment your target market.
Not all consumers are interested in receiving the same types of communication from your brand. Begin the mobile marketing automation process by dividing consumers into segments based on their shared interests. Then, you can decide how and when you will communicate with each of these segments.
3. Develop messages for each of your segments.
Create messages that are appropriate for each segment of your target market. Use these messages to develop a plan for distribution that takes into account each customer’s time zone and communication preferences.
4. Allow customers to opt-in and opt-out automatically.
Before you invest in automation text software or other automated mobile marketing technologies, be sure that you have created a clear system customers can use to opt in or out of receiving messages whenever they choose. Post information about this process in multiple locations so that consumers can find it easily when they want to make a change.
5. Evaluate your success continuously.
Measure the results of your mobile marketing campaigns continuously so that you can make improvements over time. Pay attention to the techniques that are most successful so that you can duplicate them in the future, and make changes to those techniques that don’t provide satisfactory results.
Mobile marketing automation has the power to transform the way you communicate with your target market. By following these tips, you can build a strong mobile marketing automation system that boosts ROI and improves the efficiency of all of your mobile marketing efforts.
