Is Video Marketing Really Worth It?

Is Video Marketing Really Worth It?

If you don’t already know, video marketing is big. Like really big. 
Social Media Today found that videos have a 135% greater organic reach than photos. In fact, not only are consumers preferring videos, but marketers are starting to realize this trend as well. Optinmonster found that two-thirds of marketers already use some type of video in their marketing strategy, so you can’t afford to be left out. 
If you’re on the fence about video marketing you’ve come to the right place. Let’s take a look at the most common misconceptions about video marketing before going into why your strategy needs to include them today. 

Misconceptions With Video Marketing 

1. Video only works for building awareness.

First and foremost, yes, videos absolutely help build awareness and drive activity to the top of the funnel. You’ve probably seen various “how-to” and branding-forward videos from your favorite retailers. But videos also provide guidance to consumers in the consideration and decision stages as well. 
According to HubSpot, 90% of people find explainer videos helpful in the decision-making process.
So, if someone has an issue and is learning and defining their needs, you must be able to show them that you understand the challenges they’re facing. On top of that, you’ll want to exemplify that your company can help solve those pain points. This is where an explainer video can come in handy — educate them on your product/service and proactively answer questions or objections that they may have. Without them even realizing it, you’re already building trust.
But that’s not all!
This means videos can become a valuable leveraging tool in the decision stage. An article from Consumerist found that nearly 70% of consumers rely on reviews before making a purchase. So, using testimonials and video case studies will help validate your work and build credibility.

2. Total views are the best measure of success. 

False. Although the number of views on your video is a great sign that you’re reaching an audience, total views won’t tell you anything about the behavior the video caused. Instead, pay attention to things like the duration of the views, click-through rate, and the level of engagement it receives on social media. Focusing on these metrics will tell you how much your content is truly connecting with your audience. 

Why You Need Video Marketing Today 

Well, your customers want it! A recent study from HubSpot found 54% of people want to see more video content from marketers. That means it’s very likely your customers are asking for it right now. Don’t leave them hanging! If that’s not a convincing enough reason, let’s take a look at some other great benefits to video marketing.

1. Video shows great ROI

According to Wyzowl, 83% of businesses say videos provide positive returns on investment. Although video production isn’t the easiest or cheapest task to complete, the payoff is well worth it when done correctly. It is crucial your video presents clear and concise content easy for viewers to digest. The most important thing isn’t even the quality of the video – it’s the information within. Without valuable, relevant info, your video will fall flat regardless of how visually appealing it is.
Questions on how to make a great video? Curious about where to start? Reach out to us! We love helping our customers uncover the value of video.

2. Video builds trust

Trust. In other words, the foundation of all your customer conversions. As a business, you can never have enough trust and videos can help build this tremendously. Think of a time when you bought a product from a new company. Most people are understandably skeptical of buying something they’re unfamiliar with online. So, finding reassurance from your favorite YouTuber or influencer that the quality of the product is good can help push you to make that purchase. Why? Because you now trust them. 
Effective marketing videos help educate buyers and increase confidence in their decisions, which is why 64% of users are more likely to buy a product online after watching a video (HubSpot).

3. Video appeals to mobile users

Since 2013, MultiChannel found mobile video views have grown more than 233%. Since people like to watch videos on the go, and the number of smartphone users continues to rise, your mobile video audience is growing larger and larger. To go further, a study from Google found viewers are 1.4x more likely to watch a video or ad on their mobile device instead of TV/PC. 
What does this all mean? 
The time is now, marketers. When you can successfully offer the right content to the right viewer while on-the-go, you’re leading your company down a road to success. 

4. Videos are perfect for demonstrations

Who wants to read pages of text? A study from PopVideo found that viewers retain 95% of a message when they watch it compared to reading it.
Think about it like this:
You know nothing about cars and are asked to change the oil. All you are given is a piece of paper with instructions on it. This job will take a long time and you probably won’t learn very much. 
Now, imagine being able to take out your phone and watch a YouTube video as you work. Not only will the job go quicker, but you’ll learn more. You will start remembering concepts visually while getting a better feel for the subject. 
That’s the power of video content. The ability to take concepts and understand them in a more natural, relatable way. 

5. Video improves email marketing

We all know how tough email marketing is. If you don’t, check out “Why No One Is Opening My Emails” to learn why. But it’s okay, because videos alone help increase email open rates! That’s right! 
According to Campaign Monitor, email campaigns that include videos see a 19% open rate increase. These emails also experience 65% increased click-through rates and 26% less unsubscribes. Oh yeah!
The point of all those statistics is that a good email marketing strategy will provide massive benefits and can help improve your bottom line. Don’t shy away from email marketing because of the difficulty it brings. Instead, embrace it using video!

6. Videos enhance landing pages

Your landing page is intended to lead customers to a specific product, service, or offer and encourage them to take action. B2B businesses especially use landing pages to generate leads and conversions. These pages are a great way to drive traffic, improve SEO, and build your brand. 
So, why have videos on them? 
Well, a study from Forbes found that including videos on your landing page increases conversion rates by nearly 80%. Enough said.

The Verdict

Advances in technology are making video marketing not only more popular but cheaper to implement too. Successfully capturing the attention of the viewer and sparking some type of action should be the main goal when developing video content. 
As a recap, video marketing can help…

  • Increase ROI
  • Build trust
  • Appeal to on-the-go users
  • Help with demonstrations
  • Improve email marketing 
  • Enhance landing pages

…making this strategy absolutely worth the investment! 
To learn more about video marketing and how your business can see these improvements, contact us today!
Already convinced?
Check out our free template below to get started on your first video script!

7 B2B Direct Mail Campaign Ideas to Boost Your Response Rate

7 B2B Direct Mail Campaign Ideas to Boost Your Response Rate

Many think direct mail is dead, but the truth is that it still holds relevance in today’s digital world. In fact, direct mail is the best-performing direct response channel, bringing in results “10 to 30 times better than email” according to Sumo.
And, let’s be honest, there’s a certain amount of excitement that comes with opening a physical letter or package addressed to you and not knowing what’s inside. Evidence of this is the fact that 47% of millennials check their physical mailbox each day and consider going through their direct mail a leisurely activity, according to USPS.
Additionally, USPS found that 69% of people think direct mail is more personal than the internet. This makes sense when you think about the fact that we’re bombarded with generic, automated emails every day. Receiving something by mail isn’t as common and requires more effort. This makes it a unique way to reach prospects and customers.
So, whether you’re thinking about creating a direct mail campaign or you’ve tried it before and didn’t achieve your intended results, we’re offering you some ideas and strategies to help you boost your direct mail response rate.

1. Make your design stand out

We’ve all heard the phrase, “don’t judge a book by its cover.” But when it comes to direct mail, that’s exactly what your audience will be doing. Design is vital because it’s what will grab your viewer’s attention and make them want to read more. Instead of a flat piece of paper in a plain envelope, try a 3-dimensional design. Dimensional mailers include boxes, containers, tubes, and bags. People likely won’t throw out a package without at least seeing what’s inside first, evidence being that dimensional mailers have a nearly 100% open rate.

2. Personalize content

If you work in marketing, you know it never hurts to personalize content. It’s a great way to make your marketing messages feel more like one-on-one communication. Not to mention, when it comes to direct mail, people are more likely to read something that’s addressed directly to them. But, rather than simply showing your prospect that you know their name, try something more creative. For example, PURLs are website addresses that are personalized for each of your prospects. You can use them to take each prospect to a personalized landing page with a special offer. They are also the easiest way to track responses. According to the DMA, the top response rate tracking methods are PURLs (61%), followed by call center or telephone (53%), and code or coupon (42%).

3. Add human elements

Just like email marketing campaigns, direct mail campaigns are made better by human elements such as pictures, quotes, testimonials, and videos. Give people a feel for your brand’s personality through design and copywriting elements like font, color, tone, and writing style. In addition, real stories about your product and how it solved a problem for someone can be powerful, especially when you include a photo of that person. People may be able to relate to that person’s struggle and feel inclined to learn more.

4. Create urgency

When it comes to direct mail, you want to encourage your prospects to act fast. If they don’t, odds are your direct mail will end up in the trash. It helps to use language like “limited time,” “one time only,” “last chance,” or “before it’s gone.” No one wants to miss out on a great deal so it’s important to do all you can to inspire them to take action. Also, it’s important to note that it’s been proven that warmer colors create more urgency and drive action. For this reason, it’s best to opt for a red CTA rather than a green one. You can also create urgency through social proof, such as pointing out the number of customers who have seen success with your product or service.

5. Offer a free gift

While free gifts are always great, you want to ensure you’re providing prospects with something they will actually find valuable. According to HubSpot, Heinz Marketing sent their top prospects empty iPad boxes with a note that promised to give them the iPad if they were willing to sit down and have a conversation with them. Matt Heinz said “we’ve done this with a few companies, and we generate twice as many appointments as we give away iPads.” Although this strategy is expensive, the results were impressive and they received a considerable return on their investment. Moral of the story: don’t hesitate to get creative when it comes to offering a free gift.

6. Focus on benefits, not features

Rather than focusing on the specific features of your product, you’ll want to emphasize the benefits. For example, a prospect will care less about the fact that you offer automation software and more about the fact that you can help them streamline their work. According to Jay Levinson and Al Lautenslager of Guerrilla Marketing, “the most compelling benefits are those that provide emotional or financial return.” An emotional return could be increasing customer satisfaction, while a financial return will likely be related to increasing revenue. Above all, be sure to communicate the value you’re offering customers in a short, concise way. If you do feel inclined to mention features, you should only do so as a means of proof as to how you’re able to provide certain benefits.

7. Make it easy to get in touch

Whether it’s visiting a website, calling a number, or using a discount code, you’ll want to include a clear call-to-action, making it as easy as possible for a prospect to take the next step. You should include your CTA several times throughout the letter since not every prospect will read your mailer from beginning to end. Also, by using a vanity number, you can make it easier for people to remember (1-800-DIRECT-MAIL). Since the CTA is what leads to a response from your direct mail recipients, it’s highly important that you make it bold and enticing. In addition, be sure you have a process in place for following up with prospects who click on the CTA.
As with any marketing tactic, direct mail cannot be a siloed channel and should always be used as one tactic in a broader campaign. If you’re looking to use direct mail in an upcoming campaign and need a marketing partner to help you get things up and running, contact us.

Why No One Is Opening Your Emails

Why No One Is Opening Your Emails

A marketer’s worst nightmare:
You spent valuable time building a piece of content for your subscribers, maybe multiple pieces, only to realize how few are reading it. The good news is that email marketing is still the number one channel for advertising. In fact, Digital Agency Network found it is 40 times more effective than methods such as social media! 
So what’s the bad news? Convincing people to OPEN these emails is not easy.  
According to Campaign Monitor, the average office worker receives 121 emails per day, but only opens 17% of them…Those are tough odds to overcome. 
Take this inbox for example: 

It may be similar to how your inbox looks right now. People are too busy to read 100+ emails every day. They’ll focus on the ones that capture their attention from the start. Since you can’t change how people’s inboxes look, you’ll have to play the game and find a way to rise above the competition.
But how?

Better Subject Lines

A good subject line dramatically increases the likelihood of your emails being opened. In fact, Convince & Convert found a 35% increase in open rates from relevant subject lines alone. While it may be just one component of the email, it’s the first thing recipients see. 
For marketers, subject lines are an opportunity to stand out above the rest, so don’t rush them. Some characteristics of a good subject line include writing with a personalized tone and staying short and sweet. 
For more examples and tips on creating the perfect subject line, click here.

Send Fewer Emails 

Don’t get trigger-happy with the ‘send’ button. A study from HubSpot found that 69% of email users have unsubscribed from a business because the organization sends too many emails. When people sign up for a newsletter or subscription, make sure they know what they are getting themselves into. 
Be clear in the intro email about the communication cadence so they have an idea of what to expect. Is this a weekly, bi-weekly, or monthly newsletter? Without addressing this, you run the risk of becoming a nuisance–leading people right to that ‘unsubscribe’ button. Don’t become a spammer.
Wait, how do I know how many is “too many”? Glad you asked! 
Segment your list of contacts and test different frequencies. For example, consider using A/B testing. A/B testing can be used to try different techniques within a small sample size of your target market.

Source: Split Metrics
In this case, let’s say you have a thousand contacts in your database. Take a small sample, maybe 300 or so, and split them in half. Send one-half a higher frequency of emails than the other. From there, you can look at the open rates and click-through rates to see which frequency has higher engagement. 
Another quick way to offer a better experience to your audience is by asking them what they want. For instance, let them decide how often they want to hear from you. This can be done within the intro email by giving them an option to choose from: once a day, once a week, twice a month, etc. 
This allows the reader to dictate your relationship with them and provides a more personalized experience as a whole.

Overcome Triggered Spam Alerts

Emails can be sent to spam without having the recipient manually ‘mark as spam.’ Email accounts such as Gmail are becoming smarter as technology continues to grow. As a result, spam detection is becoming more prominent and sensitive to emails originating outside the organization.
A study from Propeller CRM found that 45% of all emails get triggered as some type of spam. 
Yes, you read that correctly! 
Nowadays, email software is designed to detect certain words that are most often found in spam. These are known as trigger words. If you use enough of these trigger words, your message will be sent to spam. That’s why it is imperative you understand how sensitive these systems are, and how to avoid overusing trigger words.
Here a few examples of common trigger words, and how to work around them:
Try to avoid using a word like “free.” This extends to the subject line, title, and body of the email. Instead, try using words like “complementary,” or “at no charge.” Doing so allows you to avoid spam detection while still getting your point across. Other common trigger words include “guaranteed,” “100% free,” “act now,” “attention!,” or any repetitive use of caps or character symbols. 
Understanding these trigger words and strategizing around them will keep your emails away from the spam folder and give you a better chance to be seen.

Looking Ahead

As mentioned earlier, email is still the most useful tactic for marketers. Experiencing low open rates can be frustrating, but you can use it as an opportunity to step back and assess your strategy.  
Continue to optimize your subject lines, frequency of sends, and keep track of potential trigger words, and you will have a better foundation to analyze your current email strategy to see where improvements can be made.
Interested in more business tips like these? Subscribe to our blog or contact us today to let us help strategize and increase your inbound leads. 

The Best Email Subject Lines For Sales

The Best Email Subject Lines For Sales

Crafting email subject lines for sales has become an art. To make your email stand apart from the hundreds in your prospect’s inbox, you need to capture his or her attention immediately. Easier said than done, right?
We’ve compiled a list of tried and true email subject lines that are favorites of industry professionals. Tweak the content, press send, and watch your open rates increase.

Cold Email Subject Lines

When a prospect hasn’t heard from you yet, it’s hard to get them to take the bait. Here are some examples of email subject lines that will help you score that initial click.
“Erica Banks told me to drop you a line.”
If you have a connection with your prospect, mention him or her by name. Your prospect is more likely to open the email with this trust-building information. Be sure to tell your connection before reaching out in case your prospect asks for verification.
“Have you been to the Gotham Bar & Grille on 12th St?”
This casual question is a great way to start a rapport with a prospect. Whether or not you’ve been to the restaurant or venue (preferably in their city of residence), it’s a fun way to begin a  conversation. Once you’ve started talking, ask if a meeting at the said location would be possible.
“So, I hear you are a master in data analysis”
Like the restaurant tactic, this method is likely to catch your prospect’s eye. Why did you ask about their specialty? Is there an opportunity related to it? This email subject line shows you did your research, but ensure you have a legitimate reason for mentioning personal information.
“Josh, did you meet your advertising goals last quarter?”
This email subject line is successful for two reasons. It mentions the recipient’s name, possibly increasing the open rate by up to 22.2%. Then, it asks a pertinent question about his job. Tweak the question for your industry; a health tech salesperson might write “Hi [name], are you frustrated with your supply chain?”

Follow-up Email Subject Lines

Whether you’re sending another email after receiving no response or checking in after an initial call. Here are a few ways to make that second contact as smooth as the first.
“Here’s that case study I mentioned”
If you referred to some kind of information, like a case study, article, or blog post in your first email or call with the prospect, that’s a great reason to follow up. You’re reminding the prospect about your initial conversation and providing value at the same time.
“Jane, I thought you might like this new Forbes article”
This is an information-packed follow-up message, especially useful if you didn’t make contact the first time around. You’re mentioning the prospect’s name and letting them know that you want to provide value.
“Can I help you meet your Q2 goals?”
Every professional has quarterly and yearly goals—and feels a lot of pressure to meet them. Offering help with this critical project can quickly catch a prospect’s eye.
“Would you like to spend one less hour a day on email?”
This is another email subject line that can be adjusted for your industry. Boil down your product, determine real-world value it can provide for your prospect, and feature it in the subject line.

Last-Chance Email Subject Lines

Maybe your prospect hasn’t answered any of your emails or has just gone radio silent—try to revive that relationship with these email subject lines.  
“3 steps and we can get started”
People love numbered emails (and articles and lists), so a number is a great way to start an email. This subject line implies that you two have a rapport, so even if you haven’t actually spoken to your prospect, they may be intrigued enough to see what’s going on.
“15 minutes on Thursday?”
It’s hard for anyone to ignore an email about a meeting. Your prospect might think you’re waiting on their answer to complete your schedule or may be interested in hearing your rapid-speed pitch.
“Ready to part ways?
Sometimes honesty is the best policy. If you haven’t received a single message in return from a contact and need to know if you should stop wasting effort on them, this message might be your best option. If they respond with a negative or simply don’t respond, you’ll know their answer.
I need to apologize for something”
If you are willing to do whatever it takes to get a certain prospect to click, think outside the box. Other clickable options include “HBO Go Password?” (a favorite of HubSpot) or a classic: “Like cute cat videos?” You’ll get more clicks, but it’s up to you to craft creative content in the email body that lives up to the subject line.
Interested in more business tips like these email subject lines for sales? Check out our blog.

The 6 Things All Successful Content Marketers Share

The 6 Things All Successful Content Marketers Share

What makes a successful content marketer? When it comes to B2B content marketing, the Content Marketing Institute and its partners publish an annual review called B2B Content Marketing: Benchmarks, Budget, and Trends-North America that sheds light on some of the best content marketing practices.
The 2018 version of that report provides a number of insights as to what the most successful B2B content marketers in North America are doing differently than everyone else. By studying successful content marketers and their strategies, you can focus and improve your efforts.
Here, we list the characteristics shared by organizations that described their content marketing as extremely or very successful.

1. A Documented Content Marketing Strategy

Writing down a clear and specific strategy is important. It should include the goals you want to achieve and contain a profile of your target market, often in the form of buyer personas. Use what you already know about your audience. For example, identify your existing posts that get the most attention. Use analytics to determine which types of content generate the most engagement. Focus on that content and conduct keyword research to gather new content ideas.

2. A Mature Content Marketing Effort

Gartner has developed a Maturity Model for Content Marketing that shows organizations how to advance their marketing efforts over time by highlighting key milestones. The model includes 5 different levels, beginning at level 1 with a nonexistent strategy and progressing to level 5 with content being integral to a frictionless customer journey. Although you can’t suddenly make your content marketing strategy more mature overnight, you can consciously work toward higher levels of maturity.

3. A High Level of Commitment

Research shows that only 20 percent of marketers think their organization is highly committed to making content marketing work. This is a problem because content marketing takes considerable time, effort, and money. Content marketers need the automated tools that will help them achieve success. They need insights from marketing and sales to refine their approach over time. If the leaders of an organization aren’t committed to content marketing efforts, their team will end up doing a poor job. Therefore, it’s best to devote the required resources or save your money altogether.

4. A Realistic View of Content Marketing Results

Content marketing can provide measurable results for your organization. It beats outbound marketing in terms of generating more leads and costing less. However, content marketing isn’t the cure-all some people think it will be. Content marketing works in conjunction with a solid overall marketing strategy. Anyone who is an expert in content marketing knows it isn’t an overnight success. You need time to produce results.

5. A Calendar of Regular (and Often Frequent) Publishing

It’s impossible to build an audience if your content publishing is sporadic. If you publish content daily, weekly or monthly, your audience will expect you to continue to do so. Because of this, successful organizations make publishing consistently and as frequently as possible a priority. According to Hubspot, publishing 16+ blog posts a month brings 3.5x more traffic than publishing 0 to 4 articles.

6. A Focus on Building an Audience

Content marketing allows you to create an audience of subscribers. They’re the people who want to interact with your content and have subscribed to receive it. On the other hand, a lead is someone who you have permission to email but hasn’t taken the next step and subscribed to hear from you. Make it your goal to turn leads into subscribers by creating content that people want to read. It helps to ask your readers questions about the types of content they’d like to receive by conducting surveys.


Content marketing is a tool you can use to increase your competitive edge and grow your business. If you do it right, it can have a significant impact. However, it isn’t easy and will require a clear strategy, dedicated effort, strong commitment, and focus on one’s audience. In addition, working with knowledgeable experts in the field can make all the difference.
Contact us to learn how we can help you with every stage of your content marketing strategy, from creating buyer personas to developing an impressive content calendar.

5 Essentials for Starting a B2B Podcast

5 Essentials for Starting a B2B Podcast

Podcasts are one of the hottest new marketing tools of 2018 as B2B marketers look to leverage multimedia content and engage audiences. Businesses across the country from startups to the Fortune 500 use podcasting to reach their target audience where they are — on their mobile devices. For B2B marketers, a recent LinkedIn study finds podcasts to be an effective and underutilized tool, pointing to higher engagement among executives. Analysts discovered that 44% of senior-level decision-makers on LinkedIn (department heads, VPs, owners and C-suite executives) who know what a podcast is are listening to them regularly.
Podcast Audiences on LinkedIn
With the excessive use of content marketing, it is becoming increasingly challenging for B2B marketers to rise above the noise and connect with busy decision makers. Consider these five tips to launch your own successful podcast and offer real business value to your buyers:

 1. Consider Your Niche 

Choosing a podcast niche is difficult. You may feel like all of the good ideas are already taken. You need to be specific and relevant enough to be interesting to your audience while remaining authentic to your own expertise. Ask yourself the following questions — and write down your answers! — to help you hone your niche:

  • Who is my audience? Reference your company’s buyer personas, consider when listeners will tune in (on the commute to work? at the gym?), and what challenges they face for which you can provide insight.
  • What do I have expertise in? Be honest! Your expertise doesn’t have to be limited to your business’ offering or solution – a host(s) collective industry knowledge, career history, and sphere of influence all make for unique, engaging content.
  • What value can I offer? Do your research – Listen to other top industry podcasts to identify what’s already being done. Is there an underserved market you can speak to? An opportunity to provide something new and fresh? Or perhaps you don’t need to reinvent the wheel – consider a popular theme or topic from existing podcasts and run with it. There’s a lot to be said for “brand-better” versus “brand-new”.

TIP: Don’t have detailed buyer personas? Get started with a free template from Hubspot

2. Align the Podcast with Your Brand

Now that you’ve got your niche figured out, the second biggest challenge in charting a course for a successful podcast is crafting the right personality, style, and energy to match that of your company. The best way to align your podcast with your brand is to gather feedback from key stakeholders on the voice and tone of your podcast should have:

  • Informative
  • Clever
  • Experimental
  • Conversational
  • Casual
  • Authoritative
  • Energetic
  • Innovative
  • Funny
  • Educational

The key here is to align with your brand identity – whatever that may be – so that your podcasts are perceived as genuine, authentic, and listeners trust what they hear.

3. Create a Style Guide

You’ve done the research and legwork to queue up a pretty great podcast, and are excited to get recording — but a crucial mistake many new podcasters make is forgetting to document these decisions in a centralized place. Inevitably, both internal and external contributors to the podcast will change over time. To ensure clarity and consistency, create a Podcast Style Guide as a reference manual for your show.

4. Develop a Publishing Schedule

We see it often – enthusiastic new podcasters with hopes of publishing weekly or bi-weekly episodes quickly become overwhelmed by the demands of meeting their goal schedule. Picking topics, episode research, scheduling guests, post-production, and promotion for each episode can be enough to make you want to throw in the towel. But with a bit of planning, the episode pre-production and execution tasks become routine and manageable. Whether you use your company’s project management tool or a simple Google Sheet, create a central publishing schedule that both you and your production team have access to.

Podcast Publishing Schedule

Podcast Publishing Schedule

TIP: Record and produce episodes in “batches” so that you have a library ready to publish, on schedule.

5. Know the Tech Stack

Most B2B podcasters work out of home or office “studios” rather than a professional sound booth, and with the proper setup, you’d never know the difference. The growing popularity of the podcast medium has brought some fantastic new tools on the market that make it easy to create a polished recording. SmarkLabs recommendations include:
Blue Snowball Mic: $49 (you can find additional options here depending on your budget)
Pop filter: $7.99
Sound shield: $64.99
Recording Software
Our recommended alternative to free chat apps like GoToMeeting, Uber, or Skype, is Ringr. Even if you have the perfect room and the best equipment to record, your guests may not have made the same investment. With Ringr, you get the same easy-to-use features of other meeting tools with pre-filtered audio that sounds like you and your guest recorded in the same room.
Pick one place to record and test your audio quality to fine-tune your setup. High ceilings or lots of windows? You’ll need additional sound-dampening shields to reduce echoes. Loud A/C unit humming in the background? Turn off prior to recording or pick a new venue. Take some time to become familiar with your recording software so you’re ready to record and help guests if needed.
Editing Software
The absolute best software you could use to edit your podcasts would be Adobe Audition. Its flexibility supports the editor’s needs by giving you the tools to make your recordings sound their best. It does have a slight learning curve, but it’s well worth it.
Guest Outreach
Make inviting guests easy to manage by setting up an automated outreach campaign. With a tool like Mailshake, you can generate contacts, build relationships, and manage promotion for your podcast all within the same platform.
Repurposing Content
You’re spending a lot of time producing valuable audio content for your audience – don’t let it go to waste. Use a transcription software tool like Rev to amp up the SEO value of your podcast by converting recorded audio into written content for blogs, case studies, and white papers that will drive even more traffic to your site.

6. Call In the Experts

Make no mistake, launching and regularly publishing a podcast is no easy feat. The more your audience grows, the more time you’ll need to spend researching episode topics, engaging guest speakers, and connecting with your listeners.
If you’re having trouble getting started or engagement has plateaued, it’s probably time to bring in some help. Whether you need voice talent, graphic designers, a producer, or a marketing coordinator — ask peers for recommendations and reach out for assistance to keep the show running.