by SmarkLabs | Apr 28, 2015 | Content Marketing
Whether you enjoy it or find it scary, social media has become an integral part of our lives—both personally and professionally. Think about it. When’s the last time you checked Facebook or LinkedIn? This morning? Now, when’s the last time you sent a postcard, or updated your scrapbook? Chances are it was a while ago (if at all).
Just as you and I have made the move onto the web, into Internet real estate, so have your potential buyers. This is why it’s becoming more important than ever to start adapting a Social Selling strategy.
According to a study by Salesforce, 79% of salespeople who use social media in their sales process outperform those who don’t. That should be reason enough. (more…)
by SmarkLabs | Apr 23, 2015 | Content Marketing, Marketing Strategy
Savvy Sales teams know the importance of embarking on a social selling strategy. What they often don’t know is where to begin. (more…)
by SmarkLabs | Apr 10, 2015 | Content Marketing
Social media is everywhere. Tweet this, pin that, post this other thing. It’s inescapable, both for you and your company. However, social media isn’t something that needs to be feared. Rather, social media offers a large range of opportunities for your company, for both your Marketing and Sales teams, to create a predictable growth model for the future.
In 2014, according to the Pew Research Center, 52% of Internet users now use 2 or more social media platforms—up from just 42% in 2013! What this means for your company, is that you have more opportunities and more channels to work with to communicate with your audience. Leverage your target prospects’ “watering holes” and use social media to engage with them. (more…)
by SmarkLabs | Mar 20, 2015 | Content Marketing
“Delivering an exceptional experience and building a true web brand are now essential to long-term SEO success,” Rand Fishkin, co-founder of Moz, an authority in search ranking.
We couldn’t agree more. After decades of being in the leader position of digital marketing strategies, SEO is losing ground to an up-and-coming player in the game—content marketing. More specifically, user-friendly content marketing. So what’s all the hype about? And where does SEO fit in today’s marketing environment? (more…)
by SmarkLabs | Feb 25, 2015 | Content Marketing
Okay. So you’re busy, right? You don’t have much time between reading this and getting to lunch or checking out for the day. Maybe you’ve got a conference call or a meeting in an hour. But at the same time, you need some help with your content marketing…because you’ve heard everyone talking about how you need it to generate leads. Well, they’re right. But don’t worry—this will be quick.
Below is a 10 step starter guide to get you on the path to content marketing glory. After these brief takeaways, you’ll hopefully be more focused in your content marketing plan and lead generation strategy, and still have time to make it to lunch. Let’s dive in. (more…)
by SmarkLabs | Feb 20, 2015 | Content Marketing
When you go grocery shopping, you make a list. When you’ve got a busy week, you make a to-do list. When you go on a road trip, you bring a map or a GPS. So why would you have content marketing without a content marketing strategy?
Without a content marketing strategy, it is much easier to get distracted or lost somewhere in all of your efforts. But, with strategy drawn out, written down, and instilled in your practices, success is easier to pinpoint. And content marketing that converts prospects into customers must be calculated and focused to ensure success.
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