Why You Need Revenue-Based Content Marketing
Are you producing more valuable content than ever before but not seeing any changes on the bottom line? Maybe you’re doing it wrong.
The 5 Best Sales Books for B2B Marketers
Continuing education is a proven way to succeed in any career field. Conferences and training workshops are great tools to teach new sales models or techniques, but it is not always feasible to hop on a plane to attend the next seminar.
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An Interview With A CEO: Matt Ostanik of FunnelWise
The modern sales and marketing professions are becoming increasingly intertwined, and with good reason; to generate truly qualified leads, sales, and marketing departments must be in constant communication regarding company messaging and revenue goals.
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Four Reasons Why B2B Companies Fail at Content Marketing
Too often, strategic content marketing is reserved for the consumer market. However, there’s every opportunity for utilization and optimization in the B2B market, as well. B2B companies who try to implement content marketing often misunderstand the concept, thinking that strategies must be modified in huge, overarching ways due to differences in the B2C and the B2B markets. Here are just a few additional reasons that B2B companies fail at content marketing:
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How To Build An Effective Review Strategy
In today’s marketplace, buyers have more control than ever when it comes to making purchase decisions. Enthusiastic salespersons are no longer the first point of contact — Google is.
Companies like Yelp and Angie’s List have made millions in B2C by simply enabling customers to take control. There’s nobody we trust more than our peers and people who aren’t motivated by money to recommend a product or praise its attributes. In fact, 92% of customers read online reviews before making a purchase decision! Although some companies might be frightened by the idea of easy-to-find, up-to-date customer feedback, SmarkLabs sees this buyer journey revolution as an excellent opportunity for B2B companies to stay honest and be accountable to the products and services that they’re selling. (more…)
Content Distribution is More Important Than Content Creation
Content distribution has replaced content creation as the most important marketing goal. While “content is king” has been a buzzword for the last few years, savvy marketers have realized that distribution is the biggest challenge facing content creators today.
Even stellar messaging is virtually useless if no one reads it, and with volumes of fresh content being produced every day, attracting the attention of your target prospects is an uphill battle.