Tony Robbins once said, “Setting goals is the first step in turning the invisible into the visible.” Without a concrete plan in place, it’s difficult to track progress. Setting marketing objectives early on will help you and your company improve.
Cold calling can be stilted and awkward, and is largely ineffective.
Bury your high-pressure sales tactics and your unrefined contact lists, because cold calling is dead.
Though it lived an impactful life and is considered the defining voice of a generation of relentless salesmen, cold calling’s death comes as no surprise for those who knew it best. Its practices and habits are unsustainable in contemporary business, a world in which advising is valued over pushing. (more…)
If you’ve ever struggled to connect with a prospect, you’re not alone. Every salesperson has made mistakes on the phone and probably lost a potential client or two by doing something stupid.
The SmarkLabs team had a little bit of fun with some nightmare scenarios. Check out the video to see if any of these phone flubs are familiar, or just to have a laugh on us. (more…)
![[VIDEO] The Five Fundamental Pillars of Smarketing](https://smarklabs.com/wp-content/uploads/2016/06/Fundamentals-of-Smarketing.jpg)
Is there any friction between your sales and marketing teams? According to HubSpot, 87% of the terms sales and marketing use to describe each other are negative. If your team views your marketing efforts as projects that produce low-quality leads, and your marketers think the sales team isn’t following up effectively in the digital age, you’re probably seeing a higher cost of customer acquisition than you should be.
If this was 2006, SmarkLabs would be advocating for starting a blog on your website to attract attention to your company. Because ten years ago, blogging was a pretty smart way to get people to find your website.
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