by SmarkLabs | Nov 20, 2014 | Marketing Strategy
Whether you’re reading this in November or April, lead generation is always on your mind. It doesn’t matter that we are approaching the end of Q4, because lead generation strategies should be used throughout the year.
Was this a good year for you? Whether your answer is yes or no, you can always stand to capture more leads and turn them into customers. Nobody ever complains about too many customers generating too much revenue. That would be crazy. (more…)
by SmarkLabs | Nov 19, 2014 | Marketing Strategy
Marketing technology is awesome. If you don’t already know this, there are some truly amazing tools out there for marketers. These tools are designed to help increase productivity and help you create remarkable content.
We’ve picked five of our favorite (FREE) content creation tools that will help make your inbound marketing campaign shine.
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by SmarkLabs | Nov 17, 2014 | Marketing Strategy
You’re probably thinking, “What the heck is integrated marketing?” We understand the confusion. In a marketing world that pops out the latest, greatest, newest, best approach every year, it’s hard to keep track. There’s marketing. Then there’s inbound marketing. Then there’s integrated marketing. Then there’s cause marketing, guerilla marketing, alliance marketing, relationship marketing, proximity marketing… the list goes on!
If we haven’t given you a headache yet, let’s get back to the point here: What is integrated marketing all about and how can it win you more customers?
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by SmarkLabs | Nov 16, 2014 | Marketing Strategy
In the NBA, the Sixth Man award is given to the league’s best performing player coming off the bench as a substitute (the sixth man). It’s significance points to the value this player brings to the overall team’s performance and the fact that championships are won with contributions from the entire team, including their substitutes.
So who’s your sixth man? Well, great sales professionals will win you a few games. But calling in sales insights from the bench will win championships. Here’s why. (more…)
by SmarkLabs | Nov 13, 2014 | Marketing Strategy
The facts don’t lie. Inbound marketing is working for B2B companies. These are the facts that your inbound marketing agency should tell you….if they’re cool.
Are you using inbound marketing to your advantage?
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by SmarkLabs | Nov 12, 2014 | Marketing Strategy
Writing isn’t something that happens overnight. You don’t suddenly wake up and start writing like Hemingway. Which probably isn’t even your goal. Your B2B company is all about marketing to your prospects. And because you’re a savvy inbound marketer, you know that the way to do this is through remarkable, engaging, valuable content. (more…)
