Having a remarkable strategy without any remarkable content to support it is like picking out the bread for your sandwich and passing on the meats and cheeses. Your strategy is nothing without content and information to back it up and propel it forward.
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It is one of the greatest challenges many companies face: coordinating the efforts of marketing and sales teams. Nevertheless, the benefits of aligning your sales and marketing teams are immense.
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Solving the sales and marketing gap is no easy task. Too often marketing efforts are focused on making the first page of google or working on the perfect social campaign that will go viral. Is your marketing department sending out teddy bears with the hopes to warm up noninterested prospects? These are certainly positive activities (at least intended) but are these activities tied to SMART goals (specific, measurable, attainable, relevant, time bound)?
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A weak marketing strategy is a cash drain on business. You waste money on campaigns that aren’t working, and you never achieve the return on investment that you want. With the right approach, you and your company can achieve better results with the money that you are spending, and increase your total sales conversions.