Changes in the world of business are causing the idea of specific “business hours” to fade away. Customers are located all around the world, encompassing many different time zones and schedules. In order to reach all of these individuals, businesses are moving into the environment where online communication never stops and connections can be made at any time of day. (more…)
Every business needs leads to create revenue and stay ahead of the competition. Getting those leads, however, is not so easy.“A lot of getting ‘leads’ has to do with a lifestyle of consistent marketing efforts, a constant cultivation of industry relationships, and the organic mashup of all kinds of interactions, activities, behaviors, and efforts,” says conversion consultant Jeremy Smith of crazyegg.com. (more…)
To say that the video revolution is changing the world around us for is something of an understatement. This is particularly true in the world of business, where an optimal video marketing strategy has been responsible for connecting with a whole new generation of consumers in a meaningful and organic way.
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One of the classic methodologies for defining a sales qualified lead has been the BANT methodology, standing for Budget, Authority, Need, and Timeframe. Some industries still use this definition to great effect; however, the rapid change in the global economy over the past decade has pushed the envelope and more companies are shifting to a non-BANT definition for looking at a sales qualified lead. (more…)
Imagine receiving hundreds of the same humdrum sales emails each day. Sounds awful, right? Unfortunately, this is the reality for many in sales these days. Many emails never even make it to the prospect’s desktop. Some are filtered out by spam barriers and others are placed in the trash by the user themselves.
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To say that a video marketing strategy should be the foundation of any B2B campaign in the modern era is something of an understatement. Video marketing isn’t just popular – it’s also wildly effective, particularly when it comes to ensuring an ROI for your company. According to a study conducted by HubSpot, video marketing can improve just about every aspect of your campaign in a variety of ways. Even the simple act of including a well-produced, professional video on your landing page can increase conversion rates by an incredible 80%. Video marketing is an efficient way to increase exposure in the B2B space, as 92% of mobile video consumers are likely to share a video they enjoy with others.