Bridging Divide Between Sales/Buyers
Marketing and Sales alignment is important, no matter what industry you’re in. After decades of separation between Marketing and Sales, it’s a very difficult process to nail down.
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QUIZ: Is Your Sales Team Doing Enough to Nurture Inbound Leads?
Nurturing inbound leads isn’t just a marketer’s responsibility. Sales can be involved throughout the entire of the Buyer’s Journey. By adopting Inbound Sales, you can create a meaningful relationship with your leads from the very beginning.
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How and When Sales Should Reach Out To Prospects
In the world of smarketing, where the goal is to align sales and marketing efforts, one of the most difficult goals to achieve is streamlining lead management and sales process optimization. As proof, statistics show that most companies fail the test.
SmarkLabs Launches Sales-Development-as-a-Service
One of the biggest challenges for inbound marketers is converting their hard earned inbound leads into sales opportunities.
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How to Improve Marketing and Sales Alignment
The buyer is always right — now more so than ever, in part because they’re more educated about products and services thanks to a wealth of informational marketing material online. This means sales no longer controls the flow of information in the buying process. If customers have a question about a product or service, they can pull up Google and receive an answer instantly, privately, and from a variety of sources.
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3 Keys To Sales Development Success
Remember when sales development was the last kid to get picked for dodgeball? No longer.
The sales development methodology is centered around separation and specialization of different sales roles. The trend is making waves as everyone from entrepreneurial start-ups to Fortune 500s test the waters and begin to reap the rewards.
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