To say that the video revolution is changing the world around us for is something of an understatement. This is particularly true in the world of business, where an optimal video marketing strategy has been responsible for connecting with a whole new generation of consumers in a meaningful and organic way.
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Type “sales enablement tools” into Google, and you get a whopping 709,000 results. Scroll down the list, and you’ll see a blend of content analytics plugins, sales training tools, sales management applications and much more. Forty percent of companies say they now use sales enablement metrics, and these tools serve various functions: business intelligence, B2B marketing, and lead generation.
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The chances of a complete stranger engaging with your business are much higher if you supply them with video – in fact, social video generates 1200% more shares than text and images COMBINED.
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Research from comScore shows that 64% of consumers are more likely to buy a product after watching a video about it. Meanwhile, research from Forbes indicates that after watching a video, 65% of executives visited a vendor’s site, while another 39% went out of their way to actually call a vendor.
It’s pretty safe to say that videos are effective—and 70% of marketing professionals would agree. But before you go out and create a video for your company or for your latest product, read through this list of 5 video marketing best practices, to make sure that you get the most out of your next video campaign.
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In any given minute, 300 hours of video is uploaded to YouTube. That’s 12 ½ days worth of video every minute, or about 50 years worth of video every day. So it’s no wonder why Cisco predicts that by 2017, video content will make up 69% of all web traffic.
So between the videos of corgi puppies walking down stairs, cats playing the piano, and all the other noise on the Internet, it might be hard for your company to stand out—unless, of course, you have your own awesome videos to capture the attention of visitors on your site.
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Video is taking over the Internet. Every minute, 300 hours of video content is uploaded to YouTube, which has over 1 billion users ready to consume that content. This means one of two things: 1. Businesses have a great medium for sharing engaging content with potential buyers, or 2. We’re all going to become brainwashed zombies.
For the sake of time, we’re just going to cover #1, considering that 70% of marketing professionals believe that video converts better than any other medium—and that’s a huge opportunity. (more…)