by SmarkLabs | Aug 22, 2016 | Content Marketing
You already know content is king, but what’s not always so clear is who’s reading the content. In particular, many content creators in the B2B world assume that targeting younger readers — including millennials — is a waste of time because those readers are not making the purchasing decisions. But it turns out this is no longer true. While you’ve been busy coming up with a content strategy, millennials have been getting older and replacing their post-college entry-level positions with middle management roles that have a pretty big influence on their company. Here’s what this means for your B2B content efforts.
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by SmarkLabs | Jun 28, 2016 | Content Marketing, HubSpot
For years, the HubSpot Certification and the Inbound Certification served as core training for those new to HubSpot, teaching the principles and practices of inbound marketing as well as how to use its marketing automation and CRM platform. Now, there are even more resources available.
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by SmarkLabs | Mar 29, 2016 | Content Marketing, Video
The chances of a complete stranger engaging with your business are much higher if you supply them with video – in fact, social video generates 1200% more shares than text and images COMBINED.
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by SmarkLabs | Jul 29, 2015 | Content Marketing
Even though some people might make the claim that email is dead, or that it’s nothing but spam these days, it is still one of the most powerful marketing tools out there—especially considering email can be used to reach such a large number of people with personalized messages.
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by SmarkLabs | Jun 11, 2015 | Content Marketing
We live in a busy world these days. It’s hard to grab anyone’s attention, let alone your prospects.
So how are you going to promote your upcoming webinar AND get people to sign up? These webinar tips will help you promote smarter to boost registration and attendance. (more…)
by SmarkLabs | May 1, 2015 | Content Marketing
Social Selling is a sales strategy that involves using social media to connect with prospects and create leads. Sales people can provide value for their prospects by answering their questions, and providing them with relevant content. Not to mention, 79% of sales reps who incorporate social selling strategies are more effective than those that don’t.
While this type of strategy has been proven to be effective, there are often problems that can arise when it is put into practice. Let’s explore these so that you and your Sales teams will know what to avoid in order to be successful. (more…)
