The buyer is always right — now more so than ever, in part because they’re more educated about products and services thanks to a wealth of informational marketing material online. This means sales no longer controls the flow of information in the buying process. If customers have a question about a product or service, they can pull up Google and receive an answer instantly, privately, and from a variety of sources.
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Definition: Lifecycle Marketing refers to marketing and sales campaigns that address your customers/buyers’ needs as they journey down the funnel.
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Inbound marketing automation may be a new phrase to you. Don’t worry, you’re not alone in that category. Despite being around for at least a decade, inbound is finally starting to make its way into the mainstream. After researching the term, you may be wondering: Is inbound marketing automation really worth it?
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Okay “Do it yourselfers,” this one is for you. You need to automate and scale quickly, but the budget is limited (limited but not none), so for the time being, your boss (maybe yourself) hopes you’ll figure it out. This is a good time to ask for a bonus plan for your exclusive smarketing (sales + marketing) role. Because the ability to perform both a sales and marketing function effectively deserves a big reward.
So let’s get into it, the solo smarketing hacks your business needs to scale quickly.
They’re unique because they’re easy. We all know that quality leads generated through traditional methods of prospecting can be difficult, and that to come up with new content ideas to keep your website fresh and engaging can get expensive.
What you may not know is that you don’t have to reinvent the wheel to reach quality leads–compelling sales tools can be developed from the content and knowledge you already have. (more…)
If you’ve been considering hiring on an inbound marketing/sales agency, there couldn’t be a better time. As consumer behavior changes, some agencies across the country are beginning to follow suit. Though most agencies continue to operate on a billable hours model or a points-based model, some agencies are making room for more results-driven, value-based models.
These agencies are starting to see the bigger picture. They’re learning to think past one-off campaigns and deliverables as their sole purpose, as that simply isn’t the model businesses are looking for in an agency. Instead, these agencies are focusing on how they can impact your bottom line, and how to reach your potential customers with the information they want, where and when they want it. (more…)