For most companies, B2B blogging is one of the most challenging aspects of inbound marketing. At the same time, it’s one of the most effective in terms of generating inbound links (and leads), establishing authority, and building an arsenal of remarkable content.
Imagine this situation: a potential prospect miraculously finds a recent article you published. They want to share it with their Twitter followers. The problem: you haven’t integrated any social media share buttons! A big problem if you’re trying to gain brand awareness and generate buzz. That potential prospect will likely walk away… never to return again. (more…)
You’ve been reading all about (and watching) content marketing videos used to boost brand awareness and convert more prospects into leads. You understand the benefits, but how do you get started? We’re here to help you identify the steps to expect from working with video marketing companies in order to achieve these goals.
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Still struggling to find a last minute Halloween costume? We will turn you into a social media ninja this Halloween! We don’t want to scare you too much, so we’ll concentrate our focus on Twitter here. Here’s what any savvy B2B inbound marketing agency will tell you when it comes to Twitter.
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Cold calling is dead. It’s an ancient and outdated sales tactic that is more disruptive than anything. That said, it certainly doesn’t help your inbound marketing efforts. As we know, as customer’s buying habits change, so should our inside sales strategies. We’ve outlined a few key points to push you in the right direction to sales success.
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You want to start utilizing blogs in your content marketing strategy to be more effective at inbound marketing. You’ve seen the facts, and they don’t lie. You know that B2B blogging is an effective strategy in generating more leads and converting more leads to customers. The only problem: where do you start?!
Seriously, for some of us that aren’t natural-born writers (or maybe even for those of us that are), the idea of jotting down useful, relevant, remarkable content to attract customers seems slightly intimidating. Our best advice is to JUST START WRITING. Start with a main idea or topic you want to cover, jot down some key points that will support it, and then go back and polish it up—aka add more words to create sentences that create paragraphs. Flashback to English 101? We’ll leave it at that.
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