by SmarkLabs | Jul 10, 2015 | Marketing Strategy, Video
In 2015 and beyond, mapping your content marketing to the Buyer’s Journey will become even more important. Buyers today are well researched and spend a considerable amount of time making purchase decisions, especially B2B buyers. Everything from blog articles to videos will have to be created and distributed with the stages of the Buyer’s Journey in mind.
Videos continue to pick up steam as a leading factor in B2B content marketing strategies, particularly explainer videos. Understanding how to create the right kind of video for the right buyer can make or break the success of this strategy. Here’s an overview of what types of videos perform best at each stage of the Buyer’s Journey, and a closer look at the effectiveness of using explainer videos to engage potential buyers. (more…)
by SmarkLabs | Jun 5, 2015 | Video
When it comes to content creation, explainer videos are gaining major ground. In the next few years, they may even be the most important (or one of the most important) aspects of your inbound marketing plan. Video content will account for 69% of all web traffic by 2017, according to Cisco. That’s not nearly as shocking as the 92% of B2B customers who watch videos online.
We’ve highlighted these facts before. Video marketing is the future. But what kind of video marketing content should you be creating? There are several different types of explainer videos, and each one has a specific goal. Let’s take a look at these different video types and how you can create them.
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by SmarkLabs | Dec 22, 2014 | Video
Show, don’t tell.
This will be the key to breaking through all the noise and getting in front of your prospects in the future of sales and marketing.
Because the way that buyers make purchasing decisions has changed, marketers and sales reps are looking for new ways of interacting with them in an attempt to stand out from their competition and increase growth efforts.
The answer? Video marketing.
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