Meet Heidi Williams, Marketing Enablement Specialist with SmarkLabs.
What is your role at SmarkLabs?
At SmarkLabs, I am a Marketing Enablement Specialist. I work directly with our customers to establish marketing plans while also ensuring they have the resources needed to succeed.
Why did you join SmarkLabs?
Joining SmarkLabs was a massive leap for me. I was working in a different industry, feeling unfulfilled, and wanted to do work that felt engaging. When I first met with the CEO, I could tell how much knowledge he held in the marketing world, which was really inspiring. I wanted to move forward because I knew that working here would be exciting as I love meeting new people and helping them, but I also knew that the knowledge I would gain would be priceless at this stage in my career.
What is your favorite part about working at SmarkLabs?
One thing I love about working at SmarkLabs is the emphasis on continued education. In my first few weeks with the company, I completed multiple certifications relevant to the scope of work I’ll be performing. I am also challenged to get out of my comfort zone and work on projects that involve things I have never done before.
What are the toughest challenges ahead that your industry faces?
One of the toughest challenges when working in an industry like Marketing, which is constantly changing, is differentiating your company from the crowd. As we learn more about marketing, other companies are also learning. Differentiating your marketing from others will become increasingly important and challenging as time goes on.
What do you like most about your industry?
I like that Marketing is consistently growing and evolving. Marketers are always looking for new ways to improve, and I find it exciting to work in an industry with a surplus of new information to learn.
What do you enjoy doing when you are not working?
When I’m not working, I really enjoy baking and crafting. I have a huge sweet tooth, so I love to try new recipes. I like crafting with polymer clay, beads, and sewing/embroidering.