![[VIDEO] The Five Fundamental Pillars of Smarketing](https://smarklabs.com/wp-content/uploads/2016/06/Fundamentals-of-Smarketing.jpg)
Is there any friction between your sales and marketing teams? According to HubSpot, 87% of the terms sales and marketing use to describe each other are negative. If your team views your marketing efforts as projects that produce low-quality leads, and your marketers think the sales team isn’t following up effectively in the digital age, you’re probably seeing a higher cost of customer acquisition than you should be.
If this was 2006, SmarkLabs would be advocating for starting a blog on your website to attract attention to your company. Because ten years ago, blogging was a pretty smart way to get people to find your website.
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Marketing and Sales alignment is important, no matter what industry you’re in. After decades of separation between Marketing and Sales, it’s a very difficult process to nail down.
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Nurturing inbound leads isn’t just a marketer’s responsibility. Sales can be involved throughout the entire of the Buyer’s Journey. By adopting Inbound Sales, you can create a meaningful relationship with your leads from the very beginning.
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In the world of smarketing, where the goal is to align sales and marketing efforts, one of the most difficult goals to achieve is streamlining lead management and sales process optimization. As proof, statistics show that most companies fail the test.
The idea of putting a pricing page on your website may be off-putting to some colleagues, as some think it will take away the incentive for a prospective customer to send an email or make a phone call requesting more information about your products or services.
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One of the biggest challenges for inbound marketers is converting their hard earned inbound leads into sales opportunities.
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Demand generation is everything you do to get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.
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The chances of a complete stranger engaging with your business are much higher if you supply them with video – in fact, social video generates 1200% more shares than text and images COMBINED.
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