by SmarkLabs | Jul 10, 2015 | Marketing Strategy, Video
In 2015 and beyond, mapping your content marketing to the Buyer’s Journey will become even more important. Buyers today are well researched and spend a considerable amount of time making purchase decisions, especially B2B buyers. Everything from blog articles to videos will have to be created and distributed with the stages of the Buyer’s Journey in mind.
Videos continue to pick up steam as a leading factor in B2B content marketing strategies, particularly explainer videos. Understanding how to create the right kind of video for the right buyer can make or break the success of this strategy. Here’s an overview of what types of videos perform best at each stage of the Buyer’s Journey, and a closer look at the effectiveness of using explainer videos to engage potential buyers. (more…)
by SmarkLabs | Jun 19, 2015 | Marketing Strategy
Purchasing a new CRM system is a pretty big deal for a business. It’s an investment in both time and money. It’s a good idea to plan this decision in detail prior to the big day rather than just buying the latest and greatest version of something you know little about. (more…)
by SmarkLabs | Jun 16, 2015 | Marketing Strategy
When it comes to your online marketing strategy, your company’s content is king. In order to make the most of it and get the highest possible return on investment (ROI), it’s not enough to simply publish a few blog articles here and there. You have to get your content out there and make sure it’s doing its job in order to generate those qualified leads you want.
The content you produce has the potential to bring in quality leads if you do it correctly. However, many companies see that their content marketing strategies fall short for a number of reasons. But why do companies see this shortfall? Why aren’t you seeing the lead generation you had hoped for?
Below you will find the most common reasons why content marketing strategies fall short, as well as some tips for avoiding them and optimizing your content for a higher ROI.
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by SmarkLabs | Jun 9, 2015 | Marketing Strategy
“Software-as-a-Service” vendors have a unique (and ironic) problem. They are leaders in providing cutting-edge technology to their customers, yet they struggle with one of the most important aspects of their own business: effectively communicating their pricing. (more…)
by SmarkLabs | May 5, 2015 | Marketing Strategy, Sales Enablement
If there’s something that all sales managers struggle with, it’s ensuring their reps make quota. And most reps–a whopping 67%–struggle with it.
Fortunately, there’s a simple solution to fix that problem.
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by SmarkLabs | Apr 23, 2015 | Content Marketing, Marketing Strategy
Savvy Sales teams know the importance of embarking on a social selling strategy. What they often don’t know is where to begin. (more…)
