All too often, organizations rely on either sales or marketing efforts to drive business growth and ensure customer satisfaction. However, when the best of both disciplines work in collaboration and focus on complete funnel development, companies begin to see real results. The complete sales and marketing funnel consists of one funnel that measures the impact and progression of integrated sales and marketing efforts. FunnelWise hosted a “Driving Results With Funnel Metrics” event at Chicago’s hub for the city’s thriving technology and entrepreneurial ecosystem, 1871, to discuss how organizations leverage revenue funnel metrics to improve growth, planning and performance. (more…)
Type “sales enablement tools” into Google, and you get a whopping 709,000 results. Scroll down the list, and you’ll see a blend of content analytics plugins, sales training tools, sales management applications and much more. Forty percent of companies say they now use sales enablement metrics, and these tools serve various functions: business intelligence, B2B marketing, and lead generation. (more…)
Sure, you’re likely aware that aligning your sales and marketing teams is best practice in the world of inbound selling. A Service Level Agreement (SLA) that defines KPIs and sets expectations for both sides is considered the most effective approach. But creating an SLA and changing lingering negative perceptions between the two teams might be a big ask of your company – how can you prove that doing so is going to yield results that make it worth it?
Cold calling can be stilted and awkward, and is largely ineffective.
Bury your high-pressure sales tactics and your unrefined contact lists, because cold calling is dead.
Though it lived an impactful life and is considered the defining voice of a generation of relentless salesmen, cold calling’s death comes as no surprise for those who knew it best. Its practices and habits are unsustainable in contemporary business, a world in which advising is valued over pushing. (more…)
If you’ve ever struggled to connect with a prospect, you’re not alone. Every salesperson has made mistakes on the phone and probably lost a potential client or two by doing something stupid.
The SmarkLabs team had a little bit of fun with some nightmare scenarios. Check out the video to see if any of these phone flubs are familiar, or just to have a laugh on us. (more…)
If this was 2006, SmarkLabs would be advocating for starting a blog on your website to attract attention to your company. Because ten years ago, blogging was a pretty smart way to get people to find your website. (more…)
