by SmarkLabs | May 16, 2017 | Video
An explainer video is a powerful marketing tool, summing up the advantages of your product or service in a short, entertaining format. One of the most important steps of explainer video production (and arguably one of the trickiest) is to write a great script. According to Kissmetrics, “A well-written script is the key to a successful explainer video. It’s the foundation upon which everything else is built.” While hiring outside help to write your video’s script for you is an option, if you are choosing to go at it alone, be sure and follow these 5 steps to writing the perfect explainer video script: (more…)
by SmarkLabs | May 2, 2017 | Web Development
In today’s web-based world where business is conducted increasingly online and meetings are held either over-the-phone or behind a screen, it makes sense that companies who are looking to establish themselves as thought leaders in the industry would want to host webinars. Webinars are a great way to network with fellow professionals, all while increasing brand awareness for your company and developing your reputation as an industry expert – right from the comfort of your own office (or home).
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by SmarkLabs | Apr 19, 2017 | Marketing Strategy, Sales Enablement
Did you know four times as many people would rather watch video about a service or product than read a blog or article about it?
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by SmarkLabs | Apr 4, 2017 | Content Marketing
55% of people watch online video content on a daily basis. Suffice it to say that your videos should be central to your marketing strategy. After all, what good is your product if you can’t convince anyone to try it? The way that you market yourself is essential to your success, and to that end, here are six effective ways to promote your video marketing content.
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by SmarkLabs | Mar 16, 2017 | Web Development
One of the primary quandaries facing B2B companies is how to design a website that will maximize inbound lead conversions. Pinpointing what causes a potential B2B buyer to inquire about your products or engage your services versus leaving your website and never returning can be difficult. In general, B2B vendors need to understand what their potential leads are looking for in a vendor and use this information to cultivate an aura of credibility and trustworthiness around their B2B website. To that end, following these five design tactics will help you craft a B2B website that encourages leads to take the next step.
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by SmarkLabs | Mar 3, 2017 | Marketing Strategy
Throughout time, seeking advice from others has been an essential step to finding success, and industry executives are no different; they often rely on the advice, data, and experiences of others in order to hone their own strategies. Fortunately – thanks to the internet – hundreds of experts share their insights every day, completely free of charge. If you’re looking for easy access to some of the most valuable information available, consider following some of these top sales blogs:
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by SmarkLabs | Feb 22, 2017 | Marketing Strategy
Changes in the world of business are causing the idea of specific “business hours” to fade away. Customers are located all around the world, encompassing many different time zones and schedules. In order to reach all of these individuals, businesses are moving into the environment where online communication never stops and connections can be made at any time of day. (more…)
by SmarkLabs | Feb 14, 2017 | Marketing Strategy
Every business needs leads to create revenue and stay ahead of the competition. Getting those leads, however, is not so easy.“A lot of getting ‘leads’ has to do with a lifestyle of consistent marketing efforts, a constant cultivation of industry relationships, and the organic mashup of all kinds of interactions, activities, behaviors, and efforts,” says conversion consultant Jeremy Smith of crazyegg.com. (more…)
by SmarkLabs | Feb 1, 2017 | Content Marketing, Marketing Strategy, Video
To say that the video revolution is changing the world around us for is something of an understatement. This is particularly true in the world of business, where an optimal video marketing strategy has been responsible for connecting with a whole new generation of consumers in a meaningful and organic way.
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by SmarkLabs | Jan 10, 2017 | Marketing Strategy
One of the classic methodologies for defining a sales qualified lead has been the BANT methodology, standing for Budget, Authority, Need, and Timeframe. Some industries still use this definition to great effect; however, the rapid change in the global economy over the past decade has pushed the envelope and more companies are shifting to a non-BANT definition for looking at a sales qualified lead. (more…)
